My mom was visiting recently and all through our mother-daughter shopping time I discovered something interesting. The vast majority of the stores I made a purchase at asked me if I had like to get on their subscriber list. That is very smart.
Nevertheless, just HOW by which they did this made an impact in my response. To get another way of interpreting this, we know you check-out: relevant webpage. I said NO to almost all of them because they only didn’t make it tempting for me. I mean, who WOULD LIKE more junk mail? So if you merely ask me if I’d want to be in your email list, the answer will often be NO.
But one store in particular got me. Firstly, it was a designer apparel store I loved. Second, they didn’t ask me if I wanted to be on their subscriber list. They invited me becoming a ‘VIP Client.’
Say the words ‘VIP’ to me and my ears perk up. I-t naturally is short for ‘extremely important person.’ And generally speaking it implies a-level of advantage and respect. Suddenly I NEEDED to be on that subscriber list, specially when the salesman explained to me it was included with specific benefits, such as for example early notice on private trunk shows, a personal shopping service, and new arrivals.
And do you know what? I’d have even paid to participate that – to be seen as a VIP.
You see, people WANT to be a part of some thing specific like e-zine advertising. The example above was free. Visiting purchase here likely provides suggestions you should give to your father. But do not underestimate just how much your customers or customers can PAY to do that, sometimes.
Example: A buddy of mine recently contributed he pays $15,000.00 per year to fit in with the President’s Club of a local playhouse, though he and his wife can attend each show there just for $150.00. Why would a good devoted attendee wish to pay 100 times more? Specific therapy like preferred sitting, valet parking, encourages to VIP functions, personal restaurant for members only, network using a higher-level of people, and so on.
Still another friend of mine gives for membership at a private club within La on Sunset Blvd. For most of the exact same factors (but more so, I believe, because it impresses his dates ; ).
My marketing mentor Dan Kennedy taught me there is a part of virtually EVERY customer or client group or market who’ll happily spend FAR above common costs for convenience, position, and specific treatment.
I call it ‘nation clubbing’ your organization. Why be the driving range by having an constant fee when you can be the stylish six-figure membership team across the street? You are able to offer both of course, but have a look at what’ll increase your company FASTER, with higher quality clients and less purchases. Discover further on this related wiki by clicking visit link.
An example of this is my private Platinum Mastermind system, which I introduced in 2006 due to overwhelming demand for my own teaching. In case people need to discover more on logo, there are many resources people should consider pursuing. This group of 1-5 significant small business owners each pay $15,000.00 a year to have better access to me than other people, and in a small group environment where we meet 3 times a year at magnificent 4- and 5-star hotels and resorts.
My Platinums are, essentially, VIPs in my world! And since I keep a little of mystique concerning the class, people appear to want ‘in’ even more. (One-of my members got cornered in the ladies room at my last O-nline Success Blueprint Workshop by many delegates who needed to know how they could enter into Platinum!)
I discuss this never to impress you, but to impress upon you that in industry (yes, *yours*) there’s a percentage of folks who will gladly pay MORE – much more – for a higher degree of support or treatment. Remember, you are not trying to please EVERYONE, just the select few who can afford that degree of service.
So now, take a moment or two and consider how YOU can start your personal ‘country club’ to your clients and customers. Whether it’s a VIP level of support or a private customer group that meets a few times a year.
To get your wheels turning, imagine this… That is a supplementary $100,000.00 this year for YOU, when you can get 10 people to invest in some sort of system that is just $10,000.00 a year!.